Best Practices for Design Patents- Figure Views Should be Consistent

By Debby Winters

Many rejections received by applicants during the prosecution of a design patent application involve inconsistencies in the drawings. Design patents require a sufficient number of views to completely disclose the appearance of the invention. Most design patents require seven (7) views of the invention – front, rear, top, bottom, right side, left side, and at least one perspective view. These views must be consistent with each other so a full understanding of the design can be reached. Elements shown in each figure should be shown in all others, assuming that the element can be seen in that particular view. Solid and broken lines should be consistent as well. This is one reason it is critical to have a draftsperson who is experienced at design patent drawings.

Best Practices for Design Patents

By Debby Winters

The first examination to undertake is to understand what a design patent is and how it differs from a utility patent.

U.S. design patents cover the ornamental design of an object having practical utility. The subject matter claimed is the design embodied in or applied to the article and not the article itself.  In other words, the subject matter of a design patent application may relate to the configuration or shape of an article, to the surface ornamentation applied to an article, or to the combination of configuration and surface ornamentation. In contrast to a utility patent that protects the way an article is used and works,  a design patent protects the way an article looks.

I am often asked whether a client should seek a design or a utility patent. While it depends on the invention, a U.S. design patent provides a number of advantages when compared to a U.S. utility patent. First, design patents have a higher allowance rate. Second, design patents have a faster time to final resolution. Finally, design applications are typically less than half the cost of utility applications due to their expedited prosecution and the limited specification required in design patent applications.

The five areas for our discussion on best practices will focus around the following:

  1. Know the Subject Matter Qualifications
  2. Drawing Quality is Key
  3. Figure Views Should be Consistent
  4. Use of Solid vs. Broken (Phantom) Lines
  5. Include Additional Embodiments

We will discuss each in a separate blog post starting with the first so keep reading!

Podcasting- open for all!

By Debby Winters

Recently the podcasting patent for “disseminating media content representing episodes in a serialized sequence” was ruled invalid. That’s good news for all you podcasters out there!

Personal Audio received a broad patent on podcasting and went after other podcasters with infringement suits. They sued, with a vengeance, anyone else who made a podcast that experienced even minor success. They sued NPR, NBC, HowStuffWorks, and dozen others until Electronic Frontier Foundation (EFF) challenged them in court, asserting that the patent was too broad to be upheld.  The EFF won the initial ruling in April of 2015 due to the existence of two particular instances of prior art—Quirks & Quarks, a science show by CBC, and CNN’s Internet Newsroom. The ruling was appealed and the patent was recently struck down on Aug 7, 2017.  Unless Personal Audio wants to take it to the Supreme Court, that’s it.

Podcasters, you can go crazy without fear of reprisal!

here is that opinion

 

Patents and right to privacy

By Debby Winters

As July 4th approaches and we think about our rights, like the right to privacy, we should think about how technology has changed that right. Let’s look at some recent patent applications that may limit your right to privacy just by using your smartphone.  The patent application entitled titled “Augmenting Text Messages With Emotion Information” that Facebook submitted in 2015 seems not only creepy, but also extremely invasive.

facebook patents

Photo Credit: ©USPTO.GOV

The patent application claims that by identifying one or more words in the text of the message along with the speed and pressure of typing on the keyboard that the emotion of the use can be predicted.  Do you want Facebook to know your emotions based on how hard and fast your press your phone keys? Or is this just a little too invasive into your private conversations?

What about the camera fingerprinting patent application filed recently? Heard about that one? This patent application covers a method for creating “fingerprints” that attach to particular cameras and photographs and then match those photographs with particular social media users.  Essentially, Facebook can analyze images uploaded by users and determine the unique signifiers of the cameras used to capture the images. The patent application even discusses looking at things like the user’s style of naming image files, and using that information to create “inferred” connections between the original user and other users.

A third patent application submitted by Facebook combines the camera aspect with the emotion aspect of the two just discussed. It is the emotion-detecting smartphone camera.

facebook patents

Photo Credit: ©USPTO.GOV

This technology actually spies on users through their smartphone cameras and reads the emotions on their faces as they scroll through their Facebook feeds and allows Facebook to keep a storage file of your emotional responses to serve you “better-targeted” ads, content, and other media.

 

A fourth of Facebook’s attempts to track a user’s behavior is a system for detecting boredom in users by tracking their movements as they scroll through Facebook’s app.  The technology would present users with an initial set of content items in their Newsfeed, and then track whether or not the user pauses on any of the content items for an amount of time that meets a prescribed threshold.  If a user paused on an item for five seconds as opposed to pausing for a shorter time period, Facebook can determine that you’re more interested in that content item.  Is it boredom or is the user just busier than usual?  Add this to the method for receiving information on a user’s eye placement as they scroll on the your phone and maybe that question will be answered.

Many of these patents haven’t received approval just yet, but Facebook is certainly leading the charge in innovations that put user reaction at the center of its products’ performance. For users who desire a more optimal Facebook experience, personal privacy might be a small price to pay.

Happy July 4th!