Metrics for Startups

By Debby Winters

If you are a Start-up you might want to check out these 16 metrics for startups.

Here’s the list, but check out the article for the details:

#1 Bookings vs. Revenue

#2 Recurring Revenue vs. Total Revenue

#3 Gross Profit

#4 Total Contract Value (TCV) vs. Annual Contract Value (ACV)

#5 LTV (Life Time Value)

#6 Gross Merchandise Value (GMV) vs. Revenue

#7 Unearned or Deferred Revenue … and Billings

#8 CAC (Customer Acquisition Cost) … Blended vs. Paid,

#9 Active Users

#10 Month-on-month (MoM) growth

#11 Churn

#12 Burn Rate

#13 Downloads

#14 Cumulative Charts (vs. Growth Metrics)

#15 Chart Tricks

#16 Order of Operations

Then came the second list of 16 more metrics. Again, here’s the list, but check out the 2nd article in the series for the details.

#1 Total Addressable Market (TAM)

#2 ARR ≠ Annual Run Rate

#3 Average Revenue Per User (ARPU)

#4 Gross Margins

#5 Sell-Through Rate & Inventory Turns

#6 Network Effects

#7 Virality

#8 Economies of Scale (“Scale”)

#9 Net Promoter Score (NPS)

#10 Cohort Analysis

#11 Registered Users

#12 Active Users

#13  Sources of Traffic

#14 Customer Concentration Risk

#15 Truncating the Y-Axis

#16 Cumulative Charts, Again

 

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