If you are posting to social media to boost your business, it is important to know what days of the week get the most views and attention to your posts. This is dependent on the social media platform that you use. Datarank is a company that can help you decide what day to post and what platform to choose. In their recent blog post, Discover the Best Times to Post on Social Media, by using its analytic tools the folks at Datarank have found that posting to Facebook on Thursday and Friday get the most attention, while posting to LinkedIn in the middle of the week, Tuesday/Wednesday/Thursday will get that attention you are looking for. Twitter gets most views Monday – Thursday. But the research goes beyond just the day of the week and the platform, it also shows that the kind of post you make, and the demographics of your audience can be important factors. For a more in-depth look at what Datarank can help you learn about your social media postings, check them out!
Datarank can turn social insight into decisions that grow sales!
Hyatt lists 7 things that he does to make his blogs fit more easily in his busy schedule. The one that caught my attention the most was his no. 3 – to use a timer. He sets a micro deadline for himself, say 90 minutes, sets his timer and focuses to get his blog finished by his artificially imposed deadline. Hmmm…wonder if that would work for me. I feel like if I told myself that I had a set amount of time to work on my blog that mentally I might find it easier to accomplish. I frequently have what I think is a great idea for a blog post but then ask myself when will I have time to write it in a comprehensible way?? I find myself asking that question day after day until sometimes the idea is no more timely and I give up. This is a trick that I’m going to try. It is like exercise…60 mins and it is done.
If you want to make your blogs fit into your schedule, check out Hyatt’s ideas and see if any of them will help you. In the meantime…I got a blog to finish before that darn timer goes off! Good Luck!
If you own a business and are thinking about whether you should start a blog or just stick with posting on social media,
consider the advantages of doing both. Blogging provides your business an opportunity to share meaningful knowledge with potential clients and customers. This in turn let’s them like and trust you. And it is a good way to get these potentials to know you because once they know, like and trust you and your company, the sale isn’t too far behind. The two combined are great for a marketing push.
People have to subscribe to your blog. This takes time, but by pushing educational blog content out via social media, you introduce your thought leadership to an entirely new audience of perfectly targeted prospects. Show your brilliance about the business through your blog.
Consider these 4 ideas when combing your blog with your social media marketing:
Build your reach. Make a concerted effort to grow your social media numbers. These numbers include total Facebook friends, LinkedIn followers, Twitter followers, Google + followers and other social sites that pertain to your business. Actively work to grow them. This includes making sure those profile pages are built out and have educational content on them for visitors to see, read and share. Consider creating a contest. One idea is to see who can get the most new followers on your company’s LinkedIn page.
Make the commitment. Blogging and building your social media reach requires a true commitment to the cause. Set time aside each day, every few days, or at least once a month to write.
Be creative. Blogging can and should be fun. Use pictures, infographics, charts, graphs and anything that will catch the eye of a potential reader. And try to keep it under 800 words. That gives you enough room to make a point without losing interest.
Blogging will make you better. There is, without a doubt, something incredibly remarkable about your company. Use that to help generate content that your clients or customers want to know about. Blogs are meant to inform and educate clients and customers on answers they don’t have and things they want to know about.
Just in case you were wondering, this blog has 377